Last year the food and beverage producer reached success by letting Danes dribble a ball from Skagen to Copenhagen. This year they are repeating the tour and now Facebook plays an important part. The aim is to inspire people to use the football in new ways and find creative alternatives to the traditional football field.
The tour started on May 20 and ends on June 12 in Copenhagen. It is divided into 21 stages and for each stage a new film is uploaded on YouTube.
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