1. Start early
To get the most out of your event it is important that you get started early. Select a project manager who will have the main responsibity and let that person involve those who should be part of the planning. Know the important deadlines and remember that usually an early registration for items like hotel rooms and flights can save you money.
2. What to achieve and who to reach?
Set clear goals. Do you want to build your brand? Launch a product? Educate the visitors? Would you like to reach existing customers or is the main focus to meet potential customers? How many leads would you like to collect? Who do you want to invite? Try to make your goals measurable - it makes it easier to evaluate afterwards.
Clarify the goals for everyone involved in the the planning and the actual participation at the trade show.
3. Choose your message carefully
The time you have to catch the visitors' attention is very short. Based on your goals above for your target audience, decide your main message and communicate this clearly.
Your message will compete with many other messages. Try to find a concept that will stand out. It is also important that your booth does not look too similiar to the adjacent booths and that your logo and brand message is visible from a distance. Remember that your message and logotype may need to be visible from several directions.
4. Be consistent
Make sure to be consistent in everything you do from invitiation to giveaways, design of your space, clothes, snacks, bags, etc.
5. Follow-up & evaluation
Most important of all - get back to the leads you collected during the trade show and do it right away!
Evaluate your sucess by comparing your results with your set goals. What worked well and what can you differently next time? Summarize and save this information for the next exhibition/trade show.
Tips for stands and mini stands
- Smaller stands that are quick and easy to set up
- Large walls in different shapes & sizes (available with shelves & showcases)
- Plan your event display in our 3D program
Need assistance? Contact Us