Amid the industry’s economic comeback, event agency creative directors and operations chiefs are changing how they use exhibits and displays. Gone are the days of using heavy displays, leveraging dozens of exhibits for the same program— or ordering different configurations for different spaces.
Indeed, the rules are being rewritten and today’s agencies are now using event exhibits that are efficient and flexible. After all, with the wide variety of footprints and venues an “experience” could potentially occupy, it’s critical that event displays and exhibits be able to handle whatever is thrown their way… from a street-corner pop-up to a general session reception to a pop-up store and beyond.
Download this new Agency Ops briefing and learn:
- New event exhibit trends
- Insights for leveraging exhibit cost-efficiencies
- Weatherproofing your event displays
- Ways to make your event exhibits last
- How to match the right display to the right event usage
- A few Euro-trends that are impacting event displays
Please follow the link below to the Event Marketer website, fill out the brief form and the FREE white paper will be emailed to you!