Previous years, BAGA has rented a tent, which was plain white. Since they are attending several exhibitions yearly, they decided to invest in a BAGA branded tent.
BAGA chose a 10'x20" tent with three walls. By placing the logo and the pay off on the roof and valance, they make sure to be seen from a distance and stand out from the crowd.
For the tent walls they went for graphics that also can be found in the rest of their promotional material, ensuring a consistent marketing communication and branding.
BAGA built their own counter by using material from their product range - a fun and creative solution!